Are they still used at all? And the answer is a clear "YES" - and much more sales-promoting than you might expect from the classics of labeling and marking. Thanks to their flexibility, easy handling and the possibility of quick, eye-catching labeling, price labelers are THE helpers when it comes to special promotions such as discounts. In food retail, they support the rapid sale of goods that are approaching their best-before date, for example, and thus protect margins.
Of course, price labelers have come a long way since they were invented by Meto in Hirschhorn, Hesse. Although the industry standard was set by Meto back in 1959 and still applies today, modern devices have been upgraded in terms of handling and versatility.
Meto has not rested on its laurels as a pioneer and has continuously developed its price labelers so that they now offer the following advantages in addition to greater robustness and durability:
In addition to the development and sale of these small all-rounders, Meto also offers comprehensive service and consulting as a partner to retailers. Customers can seek advice to find out which price labeler is the right tool for their needs. Customization of the print ribbons is also possible. In addition, a reliable repair service is available for certain models in the unlikely event that a price labeler breaks down. This minimizes downtime by ensuring that the devices are quickly ready for use again.
Meto price labelers offer supermarkets numerous advantages: With a variety of applications, ergonomic design and consistent print quality, they facilitate special promotions and sales. Customers are made aware of discounts and other sales-critical information in a simple and eye-catching way - which ultimately results in higher customer satisfaction and increased sales. Employees can work efficiently and productively with them without having to spend a long time familiarizing themselves with them.
And Meto also has an answer to one of the most popular questions from the food retail sector: Would you like a little more? In keeping with the claim "Your retail label expert", retailers can also find out about practical and economical solutions for communication at the POS - from products for the optimal design of the sales area to sales-promoting shelving systems.
Meto International GmbH is a leading global provider of labeling and identification solutions for the retail trade, system catering and their supply chains. As a pioneer in efficient product labeling, Meto offers price and promotional labels, labels for legally compliant food labeling in accordance with HACCP and LMIV, barcode labels and cost-efficient solutions for labeling fresh produce. The portfolio also includes fixing solutions for electronic price labels (ESL) and solutions for sales promotion, advertising technology and customer flow management.
Meto developed the first hand labeler in 1959 and invented the wavy edge label with security cut in 1968. Today, both innovations are standard in product labeling. The company has been part of CCL Industries Inc. since 2016 and is managed there as an independent company in the CCL Avery division. The European Meto headquarters, production and warehouse are located in Hirschhorn am Neckar.
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